September 2010 Archives

Digital Writing with SMEs, Introduction

by Denise Dilworth

When the Fusion Alliance leadership decided to launch a blog as part of its digital strategy, my reaction was, “Great! We have a lot of bright people here. They’ll have an opportunity to share their wealth of knowledge and experience.” …

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Protecting Your Digital Brand

by Fusion Alliance News

According to an article on TechCrunch, Facebook recently acquired the rights to Facebok.com after settling a dispute with a German named ‘Franz Bauer’ who, apparently, lives in a hotel in Munich (wink, wink).  Until early September, leaving out an ‘o’ in your …

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Domino’s is Delivering a Solid Social Media Strategy

by Fusion Alliance News

Over the summer, Domino’s Pizza launched their “Show Us Your Pizza” campaign.  The premise is that consumers are to take pictures of the pizzas they purchase from Domino’s and upload them at ShowUsYourPizza.com.  Winners are selected and win up to …

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The Wonderful World of Web Fonts

by Doug Scamahorn

Companies spend a lot of time and money developing brand assets to differentiate themselves in the marketplace. When re-expressing that brand as a part of their overall digital marketing strategy, brands need to consider how the translation of visual elements, …

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Do You Know What You Want?

by Fusion Alliance News

So many times while I’m making new connections with candidates within the technology consulting arena, I find the biggest challenge isn’t that I can’t find the specific technical experience I am looking for (whether it be in the areas of test management experience, application and web …

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