April 2012 Archives

Optimizing User Experience Across Multiple Devices

by Doug Scamahorn

As consumers of content travel from desktops to smartphones to tablets to TVs they expect a user experience (UX) optimized for the way in which they interact with each piece of technology. Many times attempts at multi-device designs remind me …

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Mobile Technology – The One True Way?

by Jeff Pickett

It takes a lot of effort to learn a new development platform. Sure there’s the language, but that is just the start. One must also learn the platform libraries, the application and component life cycles, the methods to persist data, …

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Why a Mobile Website Should Be at the Top of Your List

by Jan Evans

According to a recent Wall Street Journal article I read, companies that do not have a mobile website are already way behind the times.  With half of the total U.S. population accessing the Internet via their smart phones and tablets …

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Mobile Application Strategy: Deciding on Mobile App Features

by Jeff Pickett

In the first blog of our mobile application strategy series, we introduced you to three strategic questions that should be considered—in addition to “what type of mobile app should we build”—when developing a mobile application. The following video addresses the …

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5 Reasons Social Media Kills Customer Loyalty

by Jon Bausman

I have long heard it said that social media is a great tool to help build loyal customers.  I agree with that.  In fact, that was the premise of my first Fusion Alliance blog post!  However, it can also do …

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