May 2012 Archives

As many of us do at Fusion, I wear a couple of hats.   For this post,  I’m switchng out my content hat for my project manager hat to share some thoughts about Microsoft Project. I haven’t always had a good relationship …

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I recently returned from Minneapolis, where I attended Confab, a conference for content strategists hosted by Brain Traffic. More than 400 content strategists from all over the planet converged to talk about our profession: the challenges we face, the battles …

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Social media allows businesses to easily connect with their consumers. This real-time, one-to-one communication between consumers and businesses is invaluable. However, it takes more than just setting up a YouTube channel or Twitter profile to see that kind of engagement. …

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The idea of mobilizing individuals with social influence around your brand can be a powerful and cost-effective way to reach a targeted audience.  With each individual on social media serving as an “editor” of their own publication, the content they …

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Are you looking to expand your digital marketing strategy? While there are a number of ways you can do this, today we’re looking at a tried-and-true method: email marketing. It’s not a new idea, it’s something that marketers have been …

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