June 2012 Archives

The Next Digital Frontier is Your Brand Story

by Jeff Lefevere

An oft-pursued thought in digital marketing circles is the rhetorical, “What’s next?”  As in, what is the next big thing?  Everybody wants to be an early adopter for the next game changer like Facebook, interested as much in the “bright, …

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How To Make Experiential Marketing An Experience Of A Lifetime

by Jon Bausman

I recently had the pleasure of attending the “Spring 2013 Preview” for Columbia Sportswear and Mountain Hardwear in Sedona, Arizona. Columbia flew in editors from across the country from major publications like ESPN, Men’s Journal and Backpacker magazine. Some of …

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Web site vs. website: A Brief History of Websites

by Fusion Alliance News

In the basic sense, a website is a set of web pages that contain text, images, video and other information. Today, however, we know that websites are much more than that; most every business needs a website in order to …

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Nine Websites to Help you Design and Build Your Website

by Fusion Alliance News

When it comes to developing a website, there’s a lot to know. From choosing a design to developing the actual code of the site, it’s not an easy task. However, if you’re looking to learn a little bit more about …

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An Executive Summary to Understanding the New Generic Top-Level Domain Names

by Jeff Lefevere

If you follow business or technology news with even glancing interest, you have probably seen a recent spate of news articles referencing ICANN, gTLDs, big brands, $185,000 application fees and, unfortunately, not enough additional context to make sense of why …

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