Jan Evans is currently a project manager and content strategist at Fusion Alliance. During her diverse career in marketing communications, she has served in a variety of roles including broadcast TV producer, copywriter, creative director, project manager and account manager. She has consulted at a variety of Fortune 100 medical device, health care, consumer packaged goods and consumer electronics companies. She enjoys having the opportunity to exercise her diverse talents - sometimes as a project and team leader focused on project planning, budget and schedule management and client relations - and other times as a creative, developing messaging that speaks to users. They often complement each other! Jan is a wife and mom of three and often gets her inspiration for blogging from the fam!
Written in collaboration with Travis Moser, Experience Architect Setting up Google Analytics to capture site metrics is usually a pretty straightforward task. However, sometimes it requires a bit of creative thinking when you run into unexpected challenges. The Challenge On …
Testing is the last thing you do before delivering a digital project. No need to stress about it up front. Just include time for it in the plan, and we’ll nail down the details when we come to it. We’ll …
In a recent post I shared the insights of new Cintrifuse Director of Mentoring Jake Hodesh on how Cincinnati is positioned to become an important hub of innovation and startup support. Here’s the rest of that interview, with more on why …
I’m embarrassed to say that I’ve never fully understood what a Business Analyst (BA) does. I know that’s pretty disturbing, considering I work for a business technology firm. I’m sure we have dozens of them. I even know a couple. …
In a recent post I shared how our own Cincinnati is becoming a real hub of startup support and mentoring, thanks to the abundance of serious startup accelerators. A friend of mine, Jake Hodesh, was recently hired as the Director …
