Since 1996, the litany of internet trends for the professional marketer has been a veritable laundry list of annual “must-dos” and these trends are usually couched with a certain breathlessness that forebodes imminent failure should the marketer fail to act. …
When Spencer Johnson wrote “Who Moved My Cheese” in the late 90s, a simple book aimed at encouraging corporate denizens to move with the times with agility instead of hanging onto vestiges of control against an uncertain future, he didn’t have the Agile software …
In the time-starved, breakneck-paced, information overloaded, professional work environment that we all live in, I’m seeing an unfortunate trend in which the value placed on planning for mission-critical web projects is decreasing. Too often, clients do not see the value …
Mom plays Mafia Wars on Facebook and Grandma texts from her iPhone 5. Bob from the office blogs about his RC plane hobby, is building a personal brand and monetizing his efforts. Your better half has an Etsy store and …
An oft-pursued thought in digital marketing circles is the rhetorical, “What’s next?” As in, what is the next big thing? Everybody wants to be an early adopter for the next game changer like Facebook, interested as much in the “bright, …
