Content Matters

A few weeks ago, I received an email that went something like this: “Lisa, we have a malware virus warning on our website link in Google.” Uh oh. Our WordPress site had been hacked. Attempting to navigate to our website …

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A winning content strategy and a winning fantasy football strategy: at first glance, these two things might seem to have little in common. As our Fusion Fantasy league gears up for its draft over Labor Day Weekend, I’m struck by …

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As a content strategist, I’m always looking for ways to incorporate compelling graphics with text to tell a story. In many cases, an effective infographic works well to communicate a story, or aspects of a story, better than text alone …

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When my father suffered a stroke last month, I found myself — someone with no medical knowledge — able to correctly guess what had happened. Why? Because of an infographic. The National Stroke Association’s recent stroke awareness radio campaign prompted me …

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