Process Is Nothing Without Ingenuity
In one of our recent blogs, we talk about Fusion’s Solution Realization Model. It’s a 6-step approach we take with our projects that applies rigorous processes to insure quality and consistency. Yet simultaneously, it recognizes that every challenge is unique, and requires a certain amount of flexibility and ingenuity to meet our clients’ dynamic needs and opportunities.
As a digital project manager, it’s my responsibility to shepherd the team’s thinking and expertise, and pull together and drive the processes that will bring projects to successful completion. While there are lots of processes when it comes to digital, there is no “one size fits all” approach. There are more variables than ever. Clients’ issues and needs are highly individualized and there are always new and potentially better ways to address them.
Everything digital is complex and interrelated. For example, you may come to us to update the look and feel of your website. We will ask any or all, but not limited to the following questions:
- May we see your branding style guide and your other marketing materials?
- May we speak to your salespeople, R&D and IT folks?
- May we have access to your Google Analytics account?
- Who currently updates or maintains your site and how they do it?
You may come to us for search engine optimization, and we may recommend some overall design changes. Or, you may want us to implement a particular content management system, however, after talking to your stakeholders, we may recommend against that one in favor of doing a formal CMS evaluation to determine which is the best for your organization in the long run.
I feel you nodding your heads and thinking “Typical. I came in for a routine check-up and they want to give me a chest x-ray, an EKG and a bone scan.” Of course we want to “do it all!” But think of it this way: we want to help you address your overarching business challenges related to digital, so we always look at things holistically.
I also hear you saying, “But I can’t afford to do all that!” We understand. Part of our creative problem-solving process is to help you prioritize and phase your projects in a way that will always keep you moving toward your goals.
Digital is never “once and done.” That’s why we use a Solution Realization Model that allows us to approach challenges with the right balance of process and ingenuity. It’s more than designing, building or implementing. We can help you imagine it, improve it and grow it. Our experience enables us to use the known to figure out the unknown.
We’re in it for you for the long term. Are you with us?
