Tag Archives: Brand Evangelist

5 Reasons Social Media Kills Customer Loyalty

by Jon Bausman

I have long heard it said that social media is a great tool to help build loyal customers.  I agree with that.  In fact, that was the premise of my first Fusion Alliance blog post!  However, it can also do …

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How To Create Brand Evangelists – The Columbia Sportswear Way

by Jon Bausman

As a consultant and general marketing enthusiast, I have gathered my fair share of social media faux pas case studies. However, I recently became a classic case study of social gone right. While working on a project and scouring YouTube …

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