Tag Archives: Content Marketing

Web Analytics and Big Data: Hype or the Next Necessity?

by Jeff Lefevere

Since 1996, the litany of internet trends for the professional marketer has been a veritable laundry list of annual “must-dos” and these trends are usually couched with a certain breathlessness that forebodes imminent failure should the marketer fail to act. …

Continue reading

The Math of Art: Exponential Content

by Fusion Alliance News

Think about your favorite movie, preferably one you went to see at a theater. Now think about the story and the characters, and how many times you’ve seen it.  Remember the intensity of your emotions during the film, and how …

Continue reading

Good Content = Good Customer Service

by Fusion Alliance News

If you’re 13, there’s a trick you can play on your 8-year-old brother if you want to weasel your way out of an apology.  Trash his grammar.  If you focus on his immature word usage, you stand a good chance …

Continue reading

A Five-Step DIY Parenting Plan for Web Projects

by Jeff Lefevere

In the time-starved, breakneck-paced, information overloaded, professional work environment that we all live in, I’m seeing an unfortunate trend in which the value placed on planning for mission-critical web projects is decreasing. Too often, clients do not see the value …

Continue reading

Interview: Ben Rondot on Responsive Design in 2013: Hype or Help?

by Fusion Alliance News

In December, Mashable.com published an article about Responsive Web Design and whether it would be “the big thing” in 2013.  In the article, Pete Cashmore wrote that “For those of us who create websites and services, all this leads to …

Continue reading