Tag Archives: Digital Marketing Strategy

Now, Next, and the Nebulous: Finding Comfort in an Agile Marketing World

by Jeff Lefevere

When Spencer Johnson wrote “Who Moved My Cheese” in the late 90s, a simple book aimed at encouraging corporate denizens to move with the times with agility instead of hanging onto vestiges of control against an uncertain future, he didn’t have the Agile software …

Continue reading

Good Content = Good Customer Service

by Fusion Alliance News

If you’re 13, there’s a trick you can play on your 8-year-old brother if you want to weasel your way out of an apology.  Trash his grammar.  If you focus on his immature word usage, you stand a good chance …

Continue reading

A Five-Step DIY Parenting Plan for Web Projects

by Jeff Lefevere

In the time-starved, breakneck-paced, information overloaded, professional work environment that we all live in, I’m seeing an unfortunate trend in which the value placed on planning for mission-critical web projects is decreasing. Too often, clients do not see the value …

Continue reading

Interview: Ben Rondot on Responsive Design in 2013: Hype or Help?

by Fusion Alliance News

In December, Mashable.com published an article about Responsive Web Design and whether it would be “the big thing” in 2013.  In the article, Pete Cashmore wrote that “For those of us who create websites and services, all this leads to …

Continue reading

Email: The Original Social Network?

by Fusion Alliance News

What makes something a social network? If you Google “define social network,” you receive the following web definitions: A network of social interaction and personal relationships A dedicated website or other application that enables users to communicate with each other …

Continue reading