In a previous post we used my favorite TV show, LOST, to discuss the difference between Digital Tribes and Online Communities. In very “LOST” fashion, I left that article with a cliff hanger: When defining a target market and creating …
I used to block off my Thursday nights, my heart racing to hear that eerie tone with those four letters coming in to focus. No phone calls. No talking. Didn’t matter if it was mom or the girlfriend, it could wait. I was hooked. A …
