This year’s ExactTarget Connections conference offered many valuable tracks around mobile, the glue that holds all other marketing channels together. This idea was expressed in my last session of the day, Email + Mobile: SMS, Apps, & More, and it …
This week I have been attending the ExactTarget User Conference, Connections11, #et11. The speakers and demos have been great and the interactions or ‘connections’ with the people attending has been even better. In conversations with people from very diverse backgrounds, e.g. medical …
