December might just be starting, but the holiday season, and in many cases holiday marketing, is well underway. Have you extended your holiday marketing strategy to your interactions on social media? Incorporating social media into your holiday marketing strategy can …
When someone says the word “Facebook,” you probably think of status updates, photo albums and “likes”—not medical initiatives. Since the use of social media by medical industries is highly regulated, it isn’t something that typically jumps to the forefront of …
You’ve developed a strategic digital marketing plan for your business. Part of that plan is to utilize social media sites to communicate with current and potential customers, generate brand awareness and gather sales leads. However, social media isn’t as simple …
Lost within the din and schadenfreude-like coverage of Facebook’s recent initial public offering (IPO), Founder and CEO Mark Zuckerberg continued an honorable and growing tradition amongst tech CEOs when he espoused his benevolent leadership philosophy in his Investor’s Letter to …
Social media is an increasingly mainstream form of communication. As a result, many companies are faced with the issue of how to handle this new medium. Even if your organization doesn’t have a company-wide social media presence, you might still …
