Mom plays Mafia Wars on Facebook and Grandma texts from her iPhone 5. Bob from the office blogs about his RC plane hobby, is building a personal brand and monetizing his efforts. Your better half has an Etsy store and …
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Tag Archives: SEM
As you may already know, keywords play an important role in both search engine optimization (SEO) and search engine marketing (SEM). Utilizing carefully selected keywords can help optimize your content for search, but when and where should you use those …
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As we look at Digital strategies and tactics like Search Engine Optimization (SEO), Search Engine Marketing (SEM) and utilizing social media to generate leads and drive business we first need to ask ourselves: ‘what is an individual customer worth?’ If we …
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This week I have been attending the ExactTarget User Conference, Connections11, #et11. The speakers and demos have been great and the interactions or ‘connections’ with the people attending has been even better. In conversations with people from very diverse backgrounds, e.g. medical …
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