The idea of mobilizing individuals with social influence around your brand can be a powerful and cost-effective way to reach a targeted audience. With each individual on social media serving as an “editor” of their own publication, the content they …
You know the kind of people who have a lot of “clout,” right? President Obama. Mark Zuckerberg. Oprah Winfrey. When they talk…people listen. They have the kind of influence that can (and has) changed the world. But what about you? Not so much clout, …
