Tag Archives: social media governance

Arguments for and Against Social Media in Pharma Marketing

by Fusion Alliance News

For many companies, the main issue when implementing a social media campaign is creating the social media policy that will guide employees on how to conduct themselves online. However when it comes to regulated industries,  the question is even more …

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The Right Thing to Do, Part 1: Planning Social Media Governance in Regulated Industries

by Summer Fabian

Digital presence isn’t always enough.  In a market flooded with browsing material, customers are gravitating to social media as a more personal, relevant experience with the brands they use.  This migration puts pressure on our clients in regulated industries to …

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