Who can forget what some call the “most dangerous flaw” of Apple’s iPhone 5: Apple Maps? In April 2012, Apple introduced the iPhone 5, iOS 6 and the entirely new mapping app, which replaced the Google App available on earlier …
I recently worked on a series of usability testing projects for a client who was launching a new online tool for its customers. They were extremely smart to incorporate this as an integral part of their project before even considering …
User testing should be an integral part of creating or redesigning any web presence. Unfortunately, many think of it as only a “nice to have”— something to include only if you havethe luxury of time and money. However, if you …
Wikipedia defines usability as “The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.” For the purpose of this blog, “product” is your …
