Tag Archives: User-generated Content

Social Media Governance in Regulated Industries Part 3: Documentation

by Summer Fabian

And now on to the most exciting, stimulating topic in regulated industries: documentation! I kid, I kid. Regulated Industries know the value and the burden of documentation. It may seem an inherent contradiction that you’re reading a blog titled ‘Project …

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How To Create Brand Evangelists – The Columbia Sportswear Way

by Jon Bausman

As a consultant and general marketing enthusiast, I have gathered my fair share of social media faux pas case studies. However, I recently became a classic case study of social gone right. While working on a project and scouring YouTube …

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