10 Articles About Social Media in Regulated Industries
After defining “regulated industry” for you, we mentioned that businesses within these industries are incorporating social media into their digital strategies. If you’re thinking that sounds challenging, you’re correct. However, with careful planning and strategizing, it’s very possible for regulated industries to prosper via social media.
Today we’ve compiled 10 articles about how businesses in regulated industries have built social media plans, carried them out—and yes—found success via social media.
Finding Social Media Success in Regulated Industries like Banking and Healthcare – Business Grow
According to author Mark Schaefter, “Social networking is not about B2B or B2C marketing. It’s P2P — person to person.”
Protect Your Clients: Social-Media Tips for the Heavily Regulated – Ad Age
Explore the two most critical steps to take in order to reduce the risks associated with social media activities in regulated industries.
Search Marketing and Social Media in Regulated Industries – Search Engine Watch
The experts at Search Engine Watch give examples of ways companies in regulated industries can stay compliant with regulations and guidelines.
Social Media Success Story: Marketing a Medical Practice – Business Grow
Learn how the marketing manager of a cosmetic medical practice navigated her way through social media in a highly regulated industry.
8 Ways to Beat Social Media Skepticism in Regulated Industries – Justin Case You Were Wondering
PR Pro Justin Goldsborough provides an in-depth recap of a 2011 BlogWorld presentation about social media in regulated industries. He includes quotes and tips from Citibank, Royal Bank of Canada, and HR Block executives about how to cut through that red tape.
The Right Thing to Do, Part 1: Planning Social Media Governance in Regulated Industries – Fusion Alliance
In the first of a multi-blog series, Project Manager Summer Fabian identifies the critical ingredients of a successful social media governance model. In Part 2, she discusses the best type of framework for a regulated social media plan.
Social Media “Likes” Healthcare: From Marketing to Social Business – PWC
In this article, PWC provides an interactive graphic illustrating how different consumers use social media for healthcare-related issues.
Social Media in Health Care Create Risks, Benefits – SFGate
Walk through obstetrician-gynecologist Jen Gunter’s use of social media—and get insight into how she remains compliant and successful.
How Social Media and Millennials Impact the Alcohol Industry – Business to Community
Author Christina Sirabian discusses how major social networks like Facebook and Twitter are making it easier for regulated industries—like the alcohol industry—to appropriately use social media.
Raymond James Gets Social Media Right – The Wall Street Journal
From the article: “It sounds as if Raymond James and Actiance have struck the perfect balance between compliance and social–which are naturally at odds with each other. It seems to provide PR-approved and crowdsourced content for those less experienced with social media while at the same time providing flexibility for those more comfortable with social media platforms. ”
Here at Fusion Alliance, we have experience in regulated industries and understand the challenges these businesses face each day. So as you dive into social media for your business, don’t feel that you need to go it alone. Find advice, tips, and inspiration from those businesses paving the way for you.
SOUND OFF: Do you have an article about social media in regulated industries to add to this list?
