Technology-Enabled Business Solutions

Digital marketing is the new frontier, we all know that. With digital or online marketing, it’s easy to connect directly with your target audience. However, just because you have on online marketing campaign doesn’t mean that you’ve abandoned offline marketing. What you want to avoid is having two independent marketing strategies; instead, make sure the two are working in tandem with one another.

Connecting your online and offline marketing is easy to do. Here are three ways to bring your online and offline strategies together, from three experts in the industry:

• Use Social Media during a Trade Show
  Inbound Marketing Strategist at HubSpot, Kipp Bodnar, suggests using social media to drive traffic to your trade show booth and vice versa. Write a blog post about the event and remind followers on Twitter that you’ll be at the show. Then be sure to remind people at the show to visit your social networks.
• Bring Direct Mail Recipients Online
  Julie Perry, VP of Social Media at BLASTmedia, points out the importance of bringing your offline sales funnel online. By adding a QR code to a direct mail piece, recipients can easily visit your website, subscribe to an email list, or interact with your social networks.
• Encourage Offline Decisions with SEO
  “SEO can do much more than simply bring people to your site. It can also provide you with valuable information about your target audience,” notes Justin McGill, CEO of SEORCHERS. Once you understand the keywords your customers are using, you can define what inspires them to buy. Then plan your online and offline strategies around that.

SOUND OFF: How do you combine online and offline marketing strategies? Do you have any tips to share?