Technology-Enabled Business Solutions

On September 6, 2012, LinkedIn announced the new redesign of company pages on LinkedIn, and on October 5, they rolled out the experience to more than two million companies.

Haven’t switched over to the new design yet? The following are four reasons why your business should take advantage of LinkedIn’s redesign and enhanced features:

1.  Increased branding initiatives:  Similar to Twitter’s new header photo and the Facebook timeline cover, LinkedIn now offers a large banner image at the top of each company page. This allows organizations to visually brand their pages and capitalize on customer recognition.
2. Live stream constantly updated: A company news stream has been added to the right side of the profile. The stream captures products and services, career opportunities, and the most recent news, at the top in reverse chronological order. This layout allows users to see updates and keeps users connected to current events, most likely increasing their loyalty to the brand. More prominent navigation will increase communication because products, services, and career opportunities are clear.
3. Connected on the go: For LinkedIn, mobile integration has been a long time coming. While other well-known social mediums implemented and improved their mobile capability, LinkedIn, the most recognized professional networking site available, just recently provided mobile applications. Company pages can now be viewed using LinkedIn’s smartphone and iPad apps, making access to company pages more readily available.
4. Pertinent information readily available: With LinkedIn’s new design, organizations can feature important updates and news so readers can easily access it. Updates can remain on top of other news for up to 48 hours, helping companies highlight the most important information while still allowing user to view less-germane news.

Though LinkedIn hasn’t made the update mandatory, the benefits of using these enhancements seem reason enough to make the switch. Not only can companies increase brand awareness, but they are also making themselves more accessible to customers, which will only prove to be valuable in the long run.

SOUND OFF: Love it or leave it? What do you think about LinkedIn’s new design?