Creating Technology Solutions for Regulated Industry: Thoughts from Fusion Alliance Experts
As we’ve discussed in previous posts, creating technology-enabled solutions for organizations in regulated industries presents its own share of unique challenges. For this post, we talked to two Fusion Alliance team members who have overcome these challenges to provide innovative solutions for our clients.
Doug Scamahorn is an experience architect who has worked with clients in both the finance and healthcare industry.
Jan Evans is a project manager and content strategist who has worked with clients in the medical industry. Her work in regulated industries primarily deals with medical devices.
Here’s what they had to say about their work in regulated industry:
What kind of solutions does Fusion Alliance provide for organizations operating in regulated industries?
Doug: Digital strategy, UX design, visual design, social media implementation, user testing, web apps, mobile app design.
Jan: Product websites, disease state education websites, sales training websites, customer service website, intranet.
What special preparations did you make to ensure success for projects within regulated industries?
Doug: [We made sure that we had an] awareness of the questions to ask in order to identify each company’s risk tolerance and their capabilities for handling negative events.
Jan: [For my projects, I made sure that we] gained understanding of product claims; understanding of privacy, legal and compliance processes and procedures; and of the content/copy review process.
How do you stay up-to-date on regulations and restrictions?
Doug: I follow blogs focused on the healthcare industry [as well as,] FDA rules and regulations.
Jan: [In past projects, I] developed relationships with the folks inside the organization who were responsible for enforcing them [and] utilized internal systems to refer to documentation.
There’s a lot of talk about the challenges of using social media in regulated industries, how else do industry regulations impact digital marketing?
Doug: [Regulated industries impact marketing,] content and interactions. You must communicate in a way that is persuasive, yet the content cannot be construed as off-label OR outside the indications. Interaction with visitors to a digital experience has to be controlled depending on the level of comfort and ability to monitor adverse events. If the organization cannot handle this reporting then an experience is locked down.
SOUND OFF: Does your organization operate within a regulated industry? What kind of challenges have you experienced when attempting to implement technology solutions?
