Employee Spotlight: Digital Team
Fusion Alliance is made up of people—people who reflect the core values of our company. Every day these people live Fusion’s values of ingenuity, commitment, integrity, and performance as they work together to develop real business solutions for our clients.
This month we’re placing a spotlight on those teams—and the people who compose them. This week we sat down with Doug Scamahorn and Bill Dawson to talk about Fusion’s Digital Team.
What does the Digital Team Do?
Bill: We work on building digital conversations with our customers’ target audiences. Sometimes it’s visual design, user experience, tone of language, email campaign – whatever resonates with the audience appropriately.
Doug: [We] seek to create cross-channel digital experiences that educate, inform, excite and move users to action. [This includes] digital strategy, user experience design, social, mobile, web, intranet, etc.
How do diversified skill-sets (of team members) allow to you deliver those solutions?
Bill: It provides a great number of perspectives and experiences, which contribute to clever and efficient customer solutions.
Doug: Leveraging the experience and skills of a diverse set of team members opens the door to opportunities that a single team member might not think of. Just as cities germinate ideas from different categories of society into an ideal environment for innovation, so does the diversity and a melting pot of experiences and perspectives of our team.
Outside of skill-sets, what personality traits help your team members generate real results?
Bill: The wisdom that curiosity and openness drive better solutions for customers. [Plus] candor with one another and the ability to be constructively critical.
Doug: Hard work, willingness to do what it takes, accountability to one another. [Also] respect for one another and a desire to do the right thing.
Both Doug and Bill also talked about the importance of aligning decisions with business objectives and user needs, in order to make the solution an effective one. Members of the digital team know how to listen to what clients are really saying, and then create the solutions they truly need.
SOUND OFF: What questions do you have for the digital team? Share them in the comments section below!