We live in an age when speed, service, and information are hyper-priorities. I have recently noticed two competing credit card companies running TV commercials featuring LIVE people answering customer service calls—imagine that! Combine a high level of customer service with …
As we look at Digital strategies and tactics like Search Engine Optimization (SEO), Search Engine Marketing (SEM) and utilizing social media to generate leads and drive business we first need to ask ourselves: ‘what is an individual customer worth?’ If we …
This week I have been attending the ExactTarget User Conference, Connections11, #et11. The speakers and demos have been great and the interactions or ‘connections’ with the people attending has been even better. In conversations with people from very diverse backgrounds, e.g. medical …
Recently a couple of my customers have engaged me in conversations regarding the amount of Project Management and/or Testing that is appropriate across the Software Development Life Cycle. My customers ask how ‘lean’ projects should be. I did a little research and was disappointed …
I am hearing a lot of discussion about developing mobile applications, mobile web applications, and mobile web sites but not a lot of discussion as to ‘why’? The surge of social media including blogging, tweeting, Facebook certainly has everyone talking. …
