The YMCA recently hosted a conference here in Indianapolis at which I was asked to speak. They requested that I make two presentations: one on how to market to Millenials, and the other on social media, a topic which I quickly …
You’ve seen them on TV shows, movie trailers and clothes. It started out as a way to categorize tweets but has gradually become integrated more universally into our communications. Whether you’re on Twitter or not, you cannot escape the fact that …
It’s a handy man’s dream and one of the most versatile pieces of equipment in your toolbox. You may have fixed your car with it, taped up a blistering foot while hiking, or even used it to design matching outfits …
Throughout my time on social media, I have never come across a more elaborately planned hoax or deception than what took place recently surrounding Greenpeace and fuel tycoon, Shell. It was so elaborately executed and layered that even this social …
I recently had the pleasure of attending the “Spring 2013 Preview” for Columbia Sportswear and Mountain Hardwear in Sedona, Arizona. Columbia flew in editors from across the country from major publications like ESPN, Men’s Journal and Backpacker magazine. Some of …
