Our mobile application strategy series was designed to introduce you the strategic questions that should be considered when developing a mobile application. In this video we address the question, “How should we deliver this mobile app to the end user?” …
As consumers of content travel from desktops to smartphones to tablets to TVs they expect a user experience (UX) optimized for the way in which they interact with each piece of technology. Many times attempts at multi-device designs remind me …
Welcome to the age of mobile. If you had any doubts look at these stats: Mobile internet adoption has outpaced desktop internet adoption by eight times (source) Smartphone sales have surpassed worldwide PC sales (source) Native mobile app use is …
This year’s ExactTarget Connections conference offered many valuable tracks around mobile, the glue that holds all other marketing channels together. This idea was expressed in my last session of the day, Email + Mobile: SMS, Apps, & More, and it …
If you have spent any time interacting with digital content and services on your smartphone, you surely have had some frustrating experiences reminiscent of the early days of the web. From app interfaces to the mobile web, usability challenges abound. …
